Horticulture expert Simon Akeroyd has teamed up with savings platform Raisin for a new campaign that draws a creative and compelling parallel between gardening and saving, both of which require patience, nurturing and a long-term vision. As the face of the campaign, Simon brings his trusted expertise, offering tips and relatable advice that align naturally with Raisin’s message of financial growth. As part of the collaboration, Simon appeared at BBC Gardeners' World Live at Birmingham NEC, engaging with show attendees on how the principles of growing a garden can foster a savings savvy mindset. The collaboration was a unique crossover campaign, involving both social media and live events, designed to connect emotionally and practically with audiences, blending horticultural inspiration with smart financial thinking.
Redefining Impossible - Darren Edwards
In December 2025, Darren Edwards and his expedition team will set out to achieve the extraordinary by aiming to break the world record for the longest sit-ski in Antarctic history. With the backing of renowned brands like British Airways and Canada Goose, this bold endeavour will showcase the strength of perseverance, teamwork and hope amid extreme circumstances. Trekking 333km to the Geographical South Pole, the team, including adventurers Dwayne Fields and Lucy Shepherd, will brave harsh conditions and temperatures below -30°C, redefining what's deemed possible for those with spinal cord injuries. To illustrate the magnitude of this challenge, Darren aims to triple the current 111km sit-ski record to the South Pole, whilst also raising funds for spinal injury charity Wings for Life, with his completed mission shattering barriers and inspiring others to redefine their own limits. If you or your brand are interested in becoming a part of the expedition sponsorship team, please do get in touch and we would be delighted to discuss the opportunity with you.