Horticulture expert Simon Akeroyd has teamed up with savings platform Raisin for a new campaign that draws a creative and compelling parallel between gardening and saving, both of which require patience, nurturing and a long-term vision. As the face of the campaign, Simon brings his trusted expertise, offering tips and relatable advice that align naturally with Raisin’s message of financial growth. As part of the collaboration, Simon appeared at BBC Gardeners' World Live at Birmingham NEC, engaging with show attendees on how the principles of growing a garden can foster a savings savvy mindset. The collaboration was a unique crossover campaign, involving both social media and live events, designed to connect emotionally and practically with audiences, blending horticultural inspiration with smart financial thinking.
Errol Reuben Fernandes x Ffern
This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.




