Horticulture expert Simon Akeroyd has teamed up with savings platform Raisin for a new campaign that draws a creative and compelling parallel between gardening and saving, both of which require patience, nurturing and a long-term vision. As the face of the campaign, Simon brings his trusted expertise, offering tips and relatable advice that align naturally with Raisin’s message of financial growth. As part of the collaboration, Simon appeared at BBC Gardeners' World Live at Birmingham NEC, engaging with show attendees on how the principles of growing a garden can foster a savings savvy mindset. The collaboration was a unique crossover campaign, involving both social media and live events, designed to connect emotionally and practically with audiences, blending horticultural inspiration with smart financial thinking.
Errol Reuben Fernandes x Yeo Valley Organic Garden Festival
To round off the summer festival season, horticulture expert Errol Reuben Fernandes will be appearing at the Yeo Valley Organic Garden Festival this September, bringing his expertise in sustainable, low-impact gardening to three sessions across the weekend. On Friday 18th, Errol joins John Little and the Yeo Valley team for 'Scrap Happens: Turning a New Leaf with Resilient Gardening', exploring the inspiration behind the site's new rubble garden and how waste materials can be creatively reused outdoors. On Saturday 19th, he takes part in 'Shed 101', a light-hearted panel discussing the plants each speaker would select or avoid for their ultimate garden line-up. Later that day, Errol presents his own 'Garden Alchemy' talk, looking at how construction waste, rubble and hardcore can be transformed into biodiverse, wildlife-friendly and climate-resilient garden spaces. Tickets are available via the festival website.




