Horticulture expert Simon Akeroyd has teamed up with savings platform Raisin for a new campaign that draws a creative and compelling parallel between gardening and saving, both of which require patience, nurturing and a long-term vision. As the face of the campaign, Simon brings his trusted expertise, offering tips and relatable advice that align naturally with Raisin’s message of financial growth. As part of the collaboration, Simon appeared at BBC Gardeners' World Live at Birmingham NEC, engaging with show attendees on how the principles of growing a garden can foster a savings savvy mindset. The collaboration was a unique crossover campaign, involving both social media and live events, designed to connect emotionally and practically with audiences, blending horticultural inspiration with smart financial thinking.
Simon Akeroyd - Way To Grow launches in April
Sunday Times bestselling author and expert gardener Simon Akeroyd shares more than 100 ingenious and affordable ways to achieve quick garden wins in his brand new title, Way To Grow. From watering pots with lengths of string, using sticky tape against slugs or feeding plants with banana skins, you will never be short of novel ideas to take the hard work out of garding tasks. Simon's previous book Grow Your Groceries was one of the biggest sellers of 2025 and with over 2 million followers on social media, we can't wait to see Way to Grow building on that success. Way To Grow: Over 100 hacks for Green-fingered Greatness will be published by DK on April 9th.




