This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.
Errol Reuben Fernandes x Ffern
This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.




