This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.
From cup to compost: Simon Akeroyd partners with CoffeeB
In August 2026, a new social media partnership launched between horticulturist and bestselling author Simon Akeroyd and CoffeeB. The collaboration brings together Simon’s love of gardening and great coffee with CoffeeB’s innovative pod-free system. The brand's coffee balls contain expertly roasted coffee wrapped in a natural protective layer and are 100% compostable, avoiding the plastic and aluminium waste associated with traditional capsules. “I've always believed that looking after our gardens starts with looking after the environment around us. CoffeeB is one of those simple ideas that just makes sense. Great coffee, less waste and something I look forward to every day," says Simon. CoffeeB is available in store now.




