This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.
Errol Reuben Fernandes x Yeo Valley Organic Garden Festival
To round off the summer festival season, horticulture expert Errol Reuben Fernandes will be appearing at the Yeo Valley Organic Garden Festival this September, bringing his expertise in sustainable, low-impact gardening to three sessions across the weekend. On Friday 18th, Errol joins John Little and the Yeo Valley team for 'Scrap Happens: Turning a New Leaf with Resilient Gardening', exploring the inspiration behind the site's new rubble garden and how waste materials can be creatively reused outdoors. On Saturday 19th, he takes part in 'Shed 101', a light-hearted panel discussing the plants each speaker would select or avoid for their ultimate garden line-up. Later that day, Errol presents his own 'Garden Alchemy' talk, looking at how construction waste, rubble and hardcore can be transformed into biodiverse, wildlife-friendly and climate-resilient garden spaces. Tickets are available via the festival website.




