Leading veterinarian and broadcaster Dr Paul Manktelow has teamed up with Purina Dentalife for their 2025 brand campaign, The Power of Gentleness. Currently #2 in the dog dental snacks category and #1 for cats, Dentalife is setting out to redefine pet oral care by celebrating the unique and effective texture of their treats. Scientifically proven to reduce tartar build-up through natural chewing action, Dentalife supports strong, healthy teeth without artificial flavourings, colourants or sugar, whilst using natural ingredients such as Vitamin D and Calcium. With his trusted voice and two decades of veterinary expertise, Paul spotlights Dentalife’s gentle but impactful approach to supporting happy, thriving pets.
Errol Reuben Fernandes x Ffern
This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.




