In December 2024, Darren Edwards will be embarking on a daring expedition to the South Pole, attempting the longest sit-ski in Antarctic history. Covering a distance of 333 kilometres in just 20 days with temperatures likely to be -20, this is a gargantuan undertaking for Darren, who was permanently paralysed from the chest down as a result of a rock climbing accident in 2016. Darren will be aiming to raise over £300k for Wings for Life, a charity focussed on finding a cure for spinal injury. Having previously raised over £200k for mental health and spinal injury charities, we have every confidence Darren will achieve his ambitious goal. The expedition was announced on January 18th 2024 to huge media interest, with over 250 pieces of individual PR coverage secured by Tory Lyne-Pirkis of Neon Gloria PR. With training trips planned in Norway and Iceland, it's going to be a busy year. We'll be announcing further members of the team in the coming weeks.
From cup to compost: Simon Akeroyd partners with CoffeeB
In August 2026, a new social media partnership launched between horticulturist and bestselling author Simon Akeroyd and CoffeeB. The collaboration brings together Simon’s love of gardening and great coffee with CoffeeB’s innovative pod-free system. The brand's coffee balls contain expertly roasted coffee wrapped in a natural protective layer and are 100% compostable, avoiding the plastic and aluminium waste associated with traditional capsules. “I've always believed that looking after our gardens starts with looking after the environment around us. CoffeeB is one of those simple ideas that just makes sense. Great coffee, less waste and something I look forward to every day," says Simon. CoffeeB is available in store now.



