In December 2024, Darren Edwards will be embarking on a daring expedition to the South Pole, attempting the longest sit-ski in Antarctic history. Covering a distance of 333 kilometres in just 20 days with temperatures likely to be -20, this is a gargantuan undertaking for Darren, who was permanently paralysed from the chest down as a result of a rock climbing accident in 2016. Darren will be aiming to raise over £300k for Wings for Life, a charity focussed on finding a cure for spinal injury. Having previously raised over £200k for mental health and spinal injury charities, we have every confidence Darren will achieve his ambitious goal. The expedition was announced on January 18th 2024 to huge media interest, with over 250 pieces of individual PR coverage secured by Tory Lyne-Pirkis of Neon Gloria PR. With training trips planned in Norway and Iceland, it's going to be a busy year. We'll be announcing further members of the team in the coming weeks.
Grow Your Groceries - A Sunday Times Bestseller
Massive congratulations to Simon Akeroyd on making both the Sunday Times and Irish Times top 10 bestsellers lists this week (March 11th) with ‘Grow Your Groceries: 40 Hacks for Growing Plants from Your Weekly Shop’. Simon's book is flying off the shelves across the land and people can’t get enough of his brilliant gardening hacks on Instagram where he has 918k followers, as well as 781k followers on TikTok. You can follow Simon too at @simonakeroydgardenwriter.