Jo Cantello

Founder & Director


Jo is the Director and Founder of Wolfsong Media, a London-based agency specialising in TV and literary representation, public speaking and brand partnerships. Jo was formerly a TV producer for many years, including lengthy stints at BBC Political Documentaries, where she worked with the journalist and author Michael Lewis, as a senior producer at BBC Specialist Factual, as well as three happy years as ITV's Head of Development for Documentaries, History and Science. She has also worked at numerous UK production companies including Wall To Wall, Lion Television, Blakeway and At It, with production credits including Standing Tall (C5), Hitting Home (ITV), Ready To Wear (BBC2), The Future Just Happened (BBC2), Inside Dot Coms (BBC2) and Turning The Tables (BBC2).


Jo subsequently spent 5 years working within Hodder & Stoughton’s non-fiction department, with a particular focus on TV tie-ins, including Griff Rhys Jones' Rivers (BBC1), Martin Clunes' A Dog's Life (ITV), Lady Almina & The Real Downton Abbey (ITV), Loose Women (ITV), Kirstie’s Homemade Home (C4), Ramsay’s Ultimate Cookery Course (C4), Gino’s Italian Escape (ITV) and 'The Ark Before Noah (C4).


In March 2012, Jo took the plunge and set up Wolfsong to make the most of her combined broadcasting and publishing experience. The agency is known for its 360 approach to representation, specialising in working with clients with an affinity to the great outdoors. Over the past 11 years Jo has negotiated TV deals across all of the major broadcasters, including BBC, ITV, C4, C5 and Discovery, as well as book deals with Grove Atlantic, Harper Collins, Head of Zeus, Hodder, Macmillan and Penguin Random House, amongst others.


Prior to embarking on her career, Jo studied Modern & Medieval Languages at the University of Cambridge and was a post-graduate in Documentary History at the University of Salford and at the National Film & Television School. When she isn’t working, she can be found climbing hills and mountains everywhere from mid Wales to New Zealand and enjoys forest walks with her Irish Setter, Hugo. 







Jonathan Cantello

Talent & Projects Manager

In January 2017, Jonathan joined the team as project manager, bringing an invaluable skillset from his previous career as an operations manager in the sport, fitness and wellbeing industry, including key roles at Esporta and Virgin Active. He works across Wolfsong's portfolio, with particular responsibility for public speaking, social media campaigns and brand partnerships, including collaborations with Adidas, Bailey, Beats, DofE, Filson, Honda, Merrell, Revolution Race, Sekonda and The Week Junior, amongst many others.


People often ask “Why are you called Wolfsong?” Our surname Cantello comes from the old Norman French – Cante (to sing) Lupos (wolf), so Wolfsong feels like it has a good ring to it.