We're thrilled to announce that Simon Akeroyd has been voted Social Media Influencer of the Year at the prestigious Garden Media Guild Awards. Simon has amassed over 2 million followers across his social channels, where he regularly shares his highly accessible gardening hacks and tips. The judges declared that there were "an exceptionally high standard of entries in this category, making it difficult to narrow them down to a shortlist and, finally, a single winner - a creator who has built and nurtured a thriving community by showing up consistently on two platforms, sharing expert gardening knowledge in an accessible but accurate way. With a relaxed, simple filming style and a strong, still growing connection with the audience, this winner truly stands out." Huge congratulations, Simon!
Errol Reuben Fernandes x Ffern
This Autumn, Ffern celebrated floristry as an act of romance and storytelling in a campaign spotlighting a new wave of thoughtful florists. Horticulture expert, Errol Reuben Fernandes was invited to create an arrangement from the heart and in Ffern's accompanying film, Errol shared childhood memories of his mum judging family floristry competitions in their garden. Moments that deeply shaped his love of nature and continue to influence his work today. Set in a purpose-built studio, a beautiful mix of documentary and personal portrait, the campaign captures Errol’s bouquet as an emotive expression of autumnal romance.




