Jo Cantello

Founder & Director

After reading Modern & Medieval Languages as an undergraduate at the University of Cambridge, I gained an MA in Documentary History & Production at the University of Salford. By a huge stroke of luck, Granada Television sponsored the course and kindly gave me my first job as a researcher, setting me on my future path. I then spent two years as a student filmmaker at the National Film & Television School and the following decade working in TV production and development, including lengthy stints at Wall To Wall, BBC Political Documentaries, Blakeway, as a shooting P/D at Lion and a senior producer at BBC Scotland Specialist Factual. My production credits included Standing Tall (C5), Hitting Home (ITV), Ready To Wear (BBC2), The Future Just Happened (BBC2), Inside Dot Coms (BBC2) and Turning The Tables (BBC2). I also spent three happy years as a head of development at ITV Studios, a role that involved creating programme concepts, as well as pitching and securing commissions from both UK and international broadcasters.


In 2007, an opportunity arose to move into publishing, seeking out and securing TV tie-in deals on behalf of Hodder & Stoughton. This resulted in titles such as Loose Women, Kirstie’s Homemade Home, Griff Rhys Jones' Rivers, Martin Clunes' A Dog's Life, Lady Almina & The Real Downton Abbey, Gordon Ramsay’s Ultimate Cookery Course, Gino’s Italian Escape and The Ark Before Noah.

In March 2012, I took the plunge and set up Wolfsong to make the most of my combined broadcasting and publishing experience. It's been a really enjoyable journey, which has broadened our horizons and taken Wolfsong into new territories. In terms of subjects that pique my interest, I have fairly eclectic tastes, but most definitely love adventure, travel, history, popular culture and real life accounts of ordinary people leading extraordinary lives.


People often ask “Why Wolfsong?” My surname comes from the old Norman French – Cante (to sing) Lupos (wolf), so Wolfsong feels like it has a good ring to it.